About Us
Are you tired of feeling invisible and unnoticed while you're out running or cycling on the road? Worried about your safety as drivers struggle to see you? Look no further than ReflecToes – the game-changer in visibility. Our innovative product utilizes the natural motion of your legs to instantly capture the attention of drivers, ensuring that you're unmistakably recognized as a walker, runner, or cyclist. Say goodbye to the frustration of invisibility and embrace enhanced safety with ReflecToes
Meet The Founder
At the heart of ReflecToes is our visionary founder, Ben O'Brien, a driving force behind our commitment to safety and delivering effective solutions for outdoor enthusiasts. With an extensive background in product development and a distinguished track record working with renowned brands such as Nike and Under Armour, Ben has always been driven by a personal need for enhanced visibility during his evening runs and bike rides.
Motivated to create a profound impact, our founder embarked on a mission to revolutionize visibility by introducing a reflective product that would transform how we stay safe. The breakthrough moment came when Ben witnessed the remarkable effectiveness of reflectors on pedals and wheels, sparking the question, 'Why not bring this level of visibility to our socks?' Inspired by this realization, Ben set out to pioneer a game-changing solution that seamlessly incorporates reflective elements into socks, unlocking a new dimension of safety for walkers, runners, and cyclists alike.
The Birth Of ReflecToes
During the tenure of our founder from 2010 to 2015 at Avery Dennison, Ben O'Brien played a pivotal role in product development, specializing in the creation of innovative reflective materials for renowned brands like Nike and Under Armour. It was during this time that Ben's personal quest for safety became even more pronounced. After a long day of work, he would embark on runs with his son, and as autumn approached, darkness descended by the time they finished.
Determined to ensure their visibility to oncoming vehicles, he adorned their existing running gear with these logos, transforming them into beacons of light. In 2016, while residing in Montreal, Ben's family would ride bicycles daily, exposing themselves to the potential hazards of sharing the road with vehicles. It was during these rides that he witnessed firsthand the remarkable effectiveness of reflectors on pedals and wheels.
This experience ignited his imagination, prompting him to contemplate the inclusion of reflective elements in socks, which would offer an additional layer of protection and visibility in the presence of cars. With his invaluable expertise in product development for prominent sporting brands, Ben possessed the know-how necessary to turn his vision into reality.
After countless iterations and meticulous sampling, he sought out the ideal manufacturing partner. In 2017, the culmination of his tireless efforts and unwavering determination came to fruition, giving birth to ReflecToes—an innovation that has redefined safety and visibility for outdoor enthusiasts worldwide
ReflecToes Core: Bio Motion
At ReflecToes, we deeply understand the significance of bio-motion in capturing drivers' attention and enhancing visibility for outdoor enthusiasts. Bio-motion refers to the natural movement of the human body while engaged in activities like walking, running, or cycling.
This design choice creates distinct human motion patterns that promptly seize the attention of drivers, helping them identify the wearer as a walker, runner, or cyclist. By incorporating bio-motion into our products, we provide an added layer of safety and peace of mind. Even in low-light conditions, drivers approaching from all sides can readily perceive the familiar motion of the wearer, thanks to our 360° reflective coverage.
With ReflecToes, runners and cyclists can embrace their passion while staying visible on the road. Our products offer unbeatable safety benefits, ensuring that you can enjoy your activities with confidence. Moreover, we prioritize both comfort and style, making ReflecToes the perfect safety gear for outdoor enthusiasts who refuse to compromise on fashion.
By combining bio-motion with our reflective technology, ReflecToes keeps you visible and protected, empowering you to pursue your active lifestyle without compromise. Say goodbye to invisibility and step into the world of enhanced safety and style with ReflecToes.
Technology
At ReflecToes, we are dedicated to delivering top-notch quality. Our commitment to excellence is evident through our innovative features and advanced adhesive technology. These distinctive elements set ReflecToes apart from the rest, ensuring exceptional wash durability and long-lasting reflective power. Our proprietary design and adhesive technology are specifically engineered to withstand repeated washing and maintain the reflective performance of ReflecToes over time.
This means that you can rely on our products to keep you safe and visible during your outdoor activities, inspiring confidence with every step and pedal stroke. ReflecToes harnesses the power of motion to grab the attention of drivers and clearly identify you as a walker, runner, or cyclist. By accentuating the natural motion of your ankles moving, ReflecToes instantly capture the gaze of drivers from greater distances.
This increased visibility significantly reduces the risk of accidents, providing you with the peace of mind you deserve. With ReflecToes, you can trust in our technology to enhance your safety on the road. Our commitment to innovation and attention to detail ensure that you are equipped with the best reflective gear available, empowering you to venture outdoors with confidence and stay visible in any situation.
Don't compromise on safety while exercising outdoors. Choose ReflecToes for increased visibility and peace of mind. Experience the unmatched visibility and peace of mind that ReflecToes brings as we continue to innovate and redefine safety gear for active lifestyles. Join us in the quest for safer adventures today!
Our Goal
At ReflecToes, our goal is to provide you with the best possible products to enhance your visibility and promote safety during outdoor activities. Whether you're running, cycling, or walking, our range of reflective products can help keep you safe and visible in low-light conditions.
ReflecToes Products
ReflecToes offers a range of products designed to enhance visibility and promote safety during outdoor activities. Our products are specifically designed to help you stay visible in low-light conditions and improve your overall safety while running, cycling, or walking.
Reflective Socks:
Our flagship product is our reflective sports socks. These socks feature a revolutionary design that incorporates a large reflective area around the ankles, which creates recognizable human motion and catches drivers' attention, ensuring visibility from a distance. The socks come in a range of colors to match your personal style, so you can exercise in comfort and style while staying safe on the road. In addition to our reflective sports socks.
Reflective Jacket
Our reflective jackets are made from high-quality materials and feature large areas of reflective material that make you visible from a distance. The ReflecToes Reflective Jacket is the perfect choice for anyone who needs to stay visible, dry, and comfortable while cycling, running, or engaging in other outdoor activities.
Reflective Gloves
Our reflective gloves are perfect for cyclists and runners who want to enhance their visibility while also keeping their hands warm and protected. The gloves feature reflective material on the back of the hand, which catches drivers' attention and helps increase your visibility on the road.
Reflective Vest
reflective vest is designed to be lightweight and comfortable, so you can wear it over your clothes while exercising. The vest features reflective material on both the front and back, providing 360-degree visibility and ensuring that drivers approaching from all sides can see you.
Reflective Stickers
We offer reflective stickers that you can apply to your clothing or equipment, such as bikes or helmets. The stickers feature a high level of reflective material that helps increase your visibility and promote safety during outdoor activities.