Where ReflecToes started
200% Funded on Kickstarter
ReflecToes began as a Kickstarter for reflective running socks. We launched on May 23, 2017, and in 30 days backers funded it to 200% of our goal.
200%
of our funding goal
30 days
campaign length
2017
launched May 23
The original campaign video
See the campaign on Kickstarter
Where it went from there
The idea behind those first socks still drives every product: put reflective where you move, so drivers see a person, not just a bright shape. Today the line includes reflective socks, gloves, bands, vests and jackets. Read the research in Biomotion Science.